Behind Every Logo Design Is a Story
Logo design is like the complete report of what you are about in a close form. Have you listened to the proverb “A picture is worth a thousand words”? This is factual when it comes to logo design. People have an instant mental and expressive reaction when they view a logo. Earlier than assigning a big order or closing a business deal, they will most likely see your Logo first. A good logo can bring your company this deal or be sufficient to scare them into place this order. Every company has its dynamic logo design which reflects dissimilar judgments and antiquities.
The Nike “swoosh”
Some of the most familiar logos in sports is the Nike logo. This logo design is well recognized around the world. Countless great athletic legends, like Michael Jordan and Tiger Woods, have worn this logo. The Nike logo is amazingly simple. It features nothing but an orange checkmark. It has no title, yet it differentiates itself from all other ticks. Even though everybody knows this unique logo design, no one truly knows why the swoosh logo was chosen as the company logo.
Nike was originated by Phil Knight in the 60s, but at that period, he called it “Blue Ribbon Sports”. The term Nike and its trademark swoosh design were carried about later. The swoosh logo was initially established by Carolyn Davidson in 1971. The idea that the designer had in mind was about the wings of the Greek goddess Nike, who was the source of motivation for many great and brave warriors.
Together with the ‘Just Do It’ slogan, the Swoosh logo flawlessly states the essence of the Nike brand and its philosophy. It aids people to attain the determination needed for reaching an anticipated mark in their sporting activities. The greatness of the Nike logo is that it is simple yet actual. Revolutionary, yet ordinary. It is one of the utmost and easiest logos in the history of corporate logo design.
The Ferrari Prancing Horse Logo:
Ferrari is an Italian car creator who is involved in the Formula One World Championship. The firm was established by Enzo Ferrari in 1929. The famous sign of Ferrari is a black prancing horse on a yellow background, frequently with the letters S F for Scuderia Ferrari. This logo design also has three stripes of green, white, and red (the Italian national colors) at the top.
The Prancing Horse was a sign used by Count Francesco Baracca, who was an ace fighter pilot of the Italian Air Force during World War 1. He died young while fighting courageously. Count Francesco Baracca used the Prancing Horse symbol at the wings of his plane. On June 17, 1923, Enzo Ferrari saw Baracca’s mother, Countess Paolina, after winning a race at Savio track in Ravenna.
It was then that Countess Paolina proposed that Enzo should have a logo design and use the symbol of the prancing horse, as it would carry good luck. It was not till 1940 that Enzo Ferrari in progress to use the sign. This, later on, became part of the world-famous Ferrari logo and is part of Ferrari’s logo design to date.
The C0CA C0LA Logo:
It was Frank Mason Robinson, who crafted this logo design in 1885. What makes the C0CA C0LA logo an image? It is the snowy writing alongside a bright red background, composed of the curvy letters, roll-of-the-tongue name, and, obviously, the ever-creative bottle. This logo design cannot be under-estimated. A flash of red and a curved white line showed sufficient to get people thinking about their favorite fizzy sip.
In short, a logo design says about the background of the company, its complexity, expertise, simplicity, class, skill, and many more things. So, to make your brand a fabulous hit that will withstand the volatile market and be recalled for periods, you want to make aesthetic logos for your brand’s logo design.
Google’s logo is somewhat simple for being one of the most well-known brands in the whole world. In truth, so well-known its name has become a verb almost as mutual as really saying the word “search.” The one thing that can be examined here is the selection of colors used by logo designer, Ruth Kedar – it’s the primary color pallet plus a random green “L.” This is because Google desired to express a note that the company doesn’t play by the rules, rather they wish to break them and have fun.
Tour de France
This yearly, famous bicycle race innovatively enclosed their purpose into their logo. Looking at the “R,” joint with the yellow circle and dot, you can spot a cyclist. This yellow circle has additional meaning too. It also signifies the sun, viewing that the events of the race take place during day hours only.