How To Create Content For LED Screens
Digital advertising with dynamic images — present on LED screens , mupis, billboards , LED banners, and other digital signage or digital signage supports — offers many advantages over traditional outdoor advertising . However, no one escapes that generating video content is not always an easy task. For this reason, and to help you get the most out of multimedia advertising, today we are concerned with how to create content for LED screens.
There are many more aspects to consider with respect to traditional signage, such as the language used, the technical specifications, the formats or the graphic elements. Hence, the utmost attention must be paid to these variables in order to obtain professional results that contribute to achieving the commercial objectives set by the company.
To finish convincing you to take this step, just remind yourself of some of the benefits of LED advertising screens. For example, its ability to emit quality images under any lighting condition, automatically adapting the amount of sunlight. In this way, the brightness and luminosity of the images will be perfect, both day and night, or even when it rains. And if this happens, the water will not be a problem, since they have a rain protection coating. A feature to which we must add, in the case of outdoor LED screens that we manufacture in LED Display, vandal protection.
Now let’s see how to create content for LED screens effectively.
Take into account the format of your LED screen
In the case of outdoor advertising screens, it is necessary to resort to large formats to ensure good visibility at a certain distance. If they are giant LED screens , 25 m 2 or more, for example, the letters or logos will tend to lose effectiveness, unless they are large format. Thus, respecting the proportions between advertising support and creativity —that is, static or moving images— is an aspect that must be kept in mind, if you want to know how to create content for outdoor led display supplier screens successfully.
For the reasons stated, it is also convenient to adopt in digital signage a typeface that is simple and easy to read , preferably dry stick or sans-serif. </ p
Work the message to the maximum (the good, if short, twice good)
In the first year of career, radio and television teachers insist on the importance of building short sentences, of no more than 20 words. This responds to the volatility of the message in these two media. Unlike the paper or online press, the recipient cannot retrieve it once it has been issued, so it plays with a single trick to retain the message delivered: memory. Hence the publicists’ mission is to make it easy for viewers. For this, it is convenient to include direct, clear and concise calls to action (or call-to-actions , CTAs).
Likewise, it is also important to transmit a single idea per image. Even if your company is going to launch various products on the market at greatly discounted prices, it is better not to show them all at once. Take advantage of the dynamism of the LED screens to present them one by one, thus facilitating the memory of the viewer (something that, incidentally, is not easy to achieve, given the advertising bombardment to which we are exposed).
Turn color into an ally
In LED Display, we have referred more than once to the psychology of color , a science that studies the effects of the use of certain shades on the mood of users and their actions. Hence, it is convenient to consider these issues. And not only that, but you also have to make the most of this element. Use colors that stand out from each other, such as complementary color tandems, which combine a secondary color with the primary color that does not intervene in its composition (for example, orange-blue, green-magenta or violet-yellow, in the case of printing colors).
It is also necessary not to saturate the image with elements that can merely distract the viewer’s attention, although adding animations is recommended. Also in the field of graphic design, less is more.
Bet on short videos
Advertisers agree: It is becoming increasingly difficult to keep the viewer’s attention. A statement that is even more evident in the case of outdoor advertising, which is broadcast while the passer-by goes to a specific place and is thinking about other things when he comes across the ad. Therefore, it is essential to follow the golden rule that has already been applied for decades in television spots : no more than 20 seconds per piece. A criterion also valid in the radio medium, since this is the standard duration of the wedges.
To learn more, we recommend taking a look at this article on how to create an impact video .
Acquire basic notions of graphic design
If you don’t master any professional video editing program, you have two options. The first one is to delegate this task to a creativity department, like the one we offer you at LED Display. And the second is to learn a few notions of graphic design to create personalized and tailored content.
Also here we can help you: with our professional content creation course for LED screens , you will have at your disposal all the tools to get the most out of your LED monitor, generating advertisements quickly and easily, without the need for prior knowledge in this field. However, if you already have experience in this field, the course content is also ideal for honing skills already acquired. Thanks to the content software that our LED screens incorporate, you will be able to create ad hoc videos, which will increase the chances of winning clients, increasing your sales and achieving an economic and effective branding campaign .