Want to measure SEO campaign success? Check these Most Important SEO KPIs

Want to measure SEO campaign success? Check these Most Important SEO KPIs

SEO Company, Australia and its KPIs

Search Engine Optimization plays a vital role in website rankings on search engine platforms. The KPIs (Key Performance Indicators) are used to illustrate the keyword rankings and metrics of the website. By knowing the sectors that are affecting your growth, you can easily work on it and improve the rankings in the SERPs. An SEO company can easily optimize the website and add the engagement-driven content in it to bring more traffic.

An SEO company in Australia can help you in analyzing your digital marketing strategy and make targets to accomplish in the future. The SEO metrics helps to understand the performance, track changes, and update the platform regularly.

You can categorize the SEO KPIs as:


When you introduce an online service or product you need to grab the attention of the audience. If you go to the best SEO Company they will have a strategy and target audience according to your business idea.


Some of the Best SEO Services Sydney can advise you to improve some sections in the platform to engage more audience and increase the traffic on the website. Online websites always expected to drive engagement using the products, content, and services.


Even if you are able to engage customers you also need to drive sales on e-commerce sales. As an e-commerce store, you need customers to take your services or buy products from the e-store to generate leads.


Always keep the count of unique visitors, page views, services opted, and more things that help in generating revenues.


The quality of the online business depends on the visit duration of viewers, bounce rate, and pages per visit.


The returns achieved by visits bought products or selected for services.

Some famous SEO KPIs to Know

Organic Sessions

A session on the platform is defined by the visits on the online website and the actions taken by the viewers during that visit. Organic traffic can be measured using Google Analytics and integrate the data into the reporting tools. The continuous growth in organic traffic is the important key of performance indicator that aligns with the SEO objectives. On-page and off-page marketing can help in growing the number of organic sessions.

Keyword Rankings

Many SEO services provide you tools to track the keywords ranking. There is a collection of some keywords that have higher ranks due to brand name or some long-tail keywords. Keywords ranking is an important KPI because it relates to SEO and interacts with the clients. The improvements in the keywords help in achieving the objectives of gaining more traffic, sales, and leads. There are regular updates in the Google search engine that are important and some PPC advertising Australia or the best SEO services Sydney can help in increasing the traffic to the website.

Leads and Conversions

A lead or conversion is when you get a potential customer using your platform. These might be achieved using services like:

  • Sign up on the platform
  • Customers reaching out through call, email, or messages
  • Registration for more services
  • Taking services or products from the website

Every SEO services can set goals and targets to track the leads and conversion rates in your platform. A lead is not when someone visits the website but instead it is about those who would be trusting the website for various services or products.

Bounce Rate

These help in looking for the reasons why a visitor just comes and exits the website without performing any action. The bounce rate is measured by dividing the non-interactive sessions and the total sessions. If users bounce from your platforms can be a negative indicator and lower your ranking in the SERPs. Work more on the pages where you get a higher bounce rate and try different approaches to convert the visitors into leads.

Average Session duration

Sessions durations are the average length of a visitor on the platform and using your services. The content and site structure is all that can hold the visitor’s longer on the website. This KPI helps to indicate the quality of website content and how interactive it is with the customers or viewers.

Page Load time

People are often exiting websites when it takes too long to load. So, if your page loads are slow then there are more chances that the visitors will explore deeper on your site. The slow page loads will lose you many customers and lower the rankings. Any ideal page load time varies on the complexity of content, images, and videos.

There are many more SEO KPIs that are important for the website or e-commerce store. Every business revolves around three things that are:

  • Customers
  • Profits
  • ROI

As a renowned company in this firm, we can help you with tracking the rank, site speed analyzer, and many other tools to increase the strength of your website. Contact us now and build a strong platform with higher rankings.


Author’s Bio: Harshal Shah is the CEO of Elsner Technologies Pty. Ltd. He has an overall experience of more than three decades in the IT industry. His area of interest lies in writing interesting pieces of content mostly on topics relevant to different types of CMS platforms. He wants to ensure that readers get acquainted with multiple web development tools & techniques so that we can build a technology-driven world for the future.


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